Social media is certainly an vital component of any business’s promotion approach, therefore it wasn't surprising that an episode of the live show for Podiatrists, PodCHatLive would commit the topic to social media marketing for podiatry clinics. PodChatLive is a once weekly live stream on Facebook that is hosted by Craig Payne from Australia and also Ian Griffiths in England. They have a different guest on for each show and talk over a variety of subjects, giving an answer to questions that will be submitted on the Facebook feed. In the finish of the live, the recorded version is published to YouTube and also the audio versions uploaded as a podcast.
With the show on social media, they had a conversation with Jill Woods and they outlined why Podiatrists often see marketing being a dirty word, and she gave some good details on the way we can easily re-frame this and then use it for the benefit of the podiatry profession. They also talked about the pros and cons of social media and discussed some of the different social media sites available and how to make use of them, and ultimately how they may be utilized for good by all. There was also a discussion on how the professional/governing organisations might or must take advantage of social media. Jill Woods initially worked in marketing and advertising in 1988, some time before the internet came into existence and before she had ever heard the phrase podiatry. Since then Jill has worked in many advertising and marketing specific roles and also qualified as a podiatrist before working as an associate in a podiatry practice after which running her own private clinic. Jill has extensively lectured on and about podiatry. Jill has since gained a Masters in adult training & education and started five different offline and online businesses so as to find something which would fit with her nomadic life as a military wife.